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Think out of the box

Think out of the box

How could Digital Credentials enable a global CIO summit skyRocket its ticket sales without spending a penny on advertisements?


Step 1

The summit awarded a Digital Badges to all 63 speakers & encouraged them to share it , 57 out of 63 of the speakers shared the credentials across LinkedIn & other platforms each share generated an average of 52 likes & 43 comments which translated to ~ 1400+ views

Pro tip: Donโ€™t share the speaker badge from your end let it be shared by the awardee to generate more organic reach & likability.

Step 2

The summit issued a delegate Badge to all 8901 delegates. 3896 shared it generating an average of 11 likes and 4 comments per share translating to 935,040 website views.

Pro Tip: Use a verifiable credential, Certify Me.Online credential is likely to be share 3.8 X times more than a certificate.

Step 3

The summit producers had spent just over 4K USDโ€™s on the credentials, of which he had sold the #advertising space on the digital credentials to an HR tech firm for 6.5 K USD :)

Moral of the story: if you are an event marketer donโ€™t underestimate the power of your audience. Donโ€™t just consider them as lame challenged customers and treat them as your brand ambassador and use them to your advantage. Think out of the box.

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๐Ÿฏ ๐—ณ๐—ฎ๐—ฐ๐˜๐˜€ about ๐—–๐—ฟ๐—ฒ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น

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