White labelling is when one company removes their brand name and allows other companies to rebrand its name legally. In simpler words, renaming the end-product of the brand with the requested purchaser.
White labelling is practised across all industries for:
Being cost-effective Customer loyalty Providing Credibility Saving resources and time
White-labelling is when the organization purchases services from a white label company that then rebrands these services and resells them under your organization’s name. White-label companies produce, manufacture, brand and sell their services in the name of the purchaser.
White-label digital credentials work in a similar way, where the Digital credentials platform issues white-labelled digital badges and digital certificates in the name of the purchaser.
For example, Consider X company as a digital credentials platform that provides white labelled software to Y company for the purpose of reselling. One resold by the X company, Y company will brand it in its own name, accreditation and signature. This Final rebranded software by the Y company is then provided to the end customer.
These digital badges and digital certificates are customised, designed and manufactured as per the requirement of the purchasing company.
White-labelling proves to be cost-effective as it saves manufacturing and maintenance costs of the service provided Helps expand the brand growth by providing quantity and quality of the product and service Helps establish your brand name and build trust among your customers Through white-labelling brands can enter the new emerging market at a faster pace Gives scope to innovation and updates related to the current trends in the digital world
The quality of producers may differ from what the brand follows and may cause consistency problems Along with the issue of quality, the brand also loses its control over the process of producing the services There is also a threat of data breach, third-party unauthorised access as the provider may refuse to give source code for the agreed purchase
To choose a quality white-label provider and get the most of it, it is important to specify your requirements and controls. Below are some of the points that may help choose the right white-label platform.
Check if the provider: Adds your logo, signature, to the credentials used for the website, certifications and badges Customises the product as per the requirement Gives access to the source code and domain controls Has privacy controls enabled limiting access to third parties and unauthorised person
White-labelling is the most efficient way to enter new emerging markets. It is cost-effective, saving both production and maintenance costs. Choosing the right white-label platform will promote the brand ensuring customer loyalty.
CertifyMe helps trainers, teachers, event marketers, and HR professionals award verifiable digital Certificates and Badges with just a couple of clicks.