5 facts most event Marketer are getting wrong
5 facts most event Marketer are getting wrong with Digital Credentials
82.4% of Event marketer are not aware of the potential of digital credentials and how to use them to Maximize their Brand presence
72.1% of Events don’t even award a Badge / Certificate to its Delegates
95.8% of cases Credentials are issued by the operation team and the Marketing team’s involvement is very less or none.
An awardee values verifiable credentials 3.7 X times than an ordinary unverifiable credential and is likely to share verifiable credentials 2.9X more times than an ordinary credential.
Digital credentials on average are 9.8X+ more times cost-effective in generating relevant organic traffic to your events over paid advertisements.